Affiliates Home - PerformancingAds

Affiliates Home - PerformancingAds

Affiliates Home - PerformancingAds



Boosting your profits starts with getting more people through your doors. In the same way that an attractive window display draws customers into a store, a great ad attracts people to your web site.

Today we’ll look at how to bring in more profits by offering up compelling ads to serve to users.

Now you could already be enjoying reasonably good CTRs and not-so-bad conversions. However, if you don’t optimize your ads, then your campaign could be a leaky boat with a lot of potential profit you’re not seeing.

Writing a great ad is all about answering the question posed by the searcher’s query – and answering it well.

For example, if a user queries a search engine for ‘cheap overseas travel’, what ad is the best response to their query? One headlined ‘Cheap Overseas Travel’ or another titled ‘Travel & Accommodation’.

The ad that’s closest to what they want will win the click.

So how do you create high-performance ads?

1. Understand your Audience – know who/where they are, why/how they search and what their needs and expectations are so you can better target your ads.
2. Know your Competitors – research what your competitors offer. Be aware what keywords they’re bidding on and what ads they use.
3. Compile strong keyword lists – this is the foundation on which your ads are built. Keywords need to be focused and relevant.
4. Use eye catching and super relevant headlines – PPC marketing is a competitive arena, so stand out from the crowd!
5. Craft engaging ad text that attracts the user – write text that is benefit-focused, includes users’ search terms, clearly states your offering, and doesn’t abbreviate too much!
6. Make use of search engine features – use geographic targeting and ad scheduling where appropriate. This refines your ad targeting further which can save you a heap of money.
7. Qualify searchers with your ad text – attract customers that are ready to buy, rather than tyrekickers.
8. Offer Incentives or Promotional Offers – provide incentives to attract customers and distinguish yourself from competition, eg. Free Shipping Worldwide.
9. Include a clear call to action – be clear what you expect them to do, eg. ‘Buy Now’, ‘Sign up Today’.
10. Use correct URLs – test the URLS and make sure they work. The destination URL must match the display URL. Use sentence case in your display URL and include tracking ids in your destination URL.
11. Test your Ads! - Testing is how you find out what’s successful and what’s a dud. Using the results, you can refine your ads and continually improve your CTRs to increase profits and turn around potential losses.

get free ebook
http://www.hodgkinsonpublishing.com/x.php?a=r&id=22325_1166