Affiliates Home - PerformancingAds

Affiliates Home - PerformancingAds

Affiliates Home - PerformancingAds



Boosting your profits starts with getting more people through your doors. In the same way that an attractive window display draws customers into a store, a great ad attracts people to your web site.

Today we’ll look at how to bring in more profits by offering up compelling ads to serve to users.

Now you could already be enjoying reasonably good CTRs and not-so-bad conversions. However, if you don’t optimize your ads, then your campaign could be a leaky boat with a lot of potential profit you’re not seeing.

Writing a great ad is all about answering the question posed by the searcher’s query – and answering it well.

For example, if a user queries a search engine for ‘cheap overseas travel’, what ad is the best response to their query? One headlined ‘Cheap Overseas Travel’ or another titled ‘Travel & Accommodation’.

The ad that’s closest to what they want will win the click.

So how do you create high-performance ads?

1. Understand your Audience – know who/where they are, why/how they search and what their needs and expectations are so you can better target your ads.
2. Know your Competitors – research what your competitors offer. Be aware what keywords they’re bidding on and what ads they use.
3. Compile strong keyword lists – this is the foundation on which your ads are built. Keywords need to be focused and relevant.
4. Use eye catching and super relevant headlines – PPC marketing is a competitive arena, so stand out from the crowd!
5. Craft engaging ad text that attracts the user – write text that is benefit-focused, includes users’ search terms, clearly states your offering, and doesn’t abbreviate too much!
6. Make use of search engine features – use geographic targeting and ad scheduling where appropriate. This refines your ad targeting further which can save you a heap of money.
7. Qualify searchers with your ad text – attract customers that are ready to buy, rather than tyrekickers.
8. Offer Incentives or Promotional Offers – provide incentives to attract customers and distinguish yourself from competition, eg. Free Shipping Worldwide.
9. Include a clear call to action – be clear what you expect them to do, eg. ‘Buy Now’, ‘Sign up Today’.
10. Use correct URLs – test the URLS and make sure they work. The destination URL must match the display URL. Use sentence case in your display URL and include tracking ids in your destination URL.
11. Test your Ads! - Testing is how you find out what’s successful and what’s a dud. Using the results, you can refine your ads and continually improve your CTRs to increase profits and turn around potential losses.

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Vendor Name: movies01
Product Price: $19.95
Affiliates Earn: 75% or $13.15
Vendor Profit: 25% or $4.38


First Appeared: Nov 11, 06
Earned Per Sale: $26.51
Gravity: 238.66
% Referred: 99%

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Online Industry Trends and Adsense Alternatives

Online Industry Trends and Adsense Alternatives: "Trends in the Online Marketing Industry Since 2000





Even a day in the life of the internet can seem like a lifetime, so tracking the history of the major events in online marketing since 2000 is a major task. But there are several notable events which pop up like luminous markers among all the lesser known landmarks in the years that have passed since we entered the new millennium.

One of the biggest was in 2000 itself, when Google brought out their PPC advertising program. In 2003 people looking for a way to make money from their websites and blogs could do so via Google Adsense. This really went hand in hand with the Pay Per Click program, since it enabled webmasters to make some Adsense money from the ads they could now display on their website.

While Google probably wasn’t the first company to make it possible for webmasters to monetize their sites by learning all the Adsense secrets they possibly could, they were (and still are) the company that made the biggest splash in this area.

Since then, although many people still use Adsense a lot of webmasters and bloggers have tried the other Adsense alternatives that have popped up on the horizon, giving everyone a choice of how they want to earn money from their site.

Indeed there are now a number of companies who have popped into existence with the sole aim of matching suitable advertisers with suitable publishers (ie. allowing people who blog about computers to display ads for computer related goods on their blog).

This has made the whole idea of blogging for profit far more prevalent since the year 2000. Indeed blogs as a whole – whether they are monetized or not – have exploded since then. They are far from being solely the personal online diaries they used to be; now they are used by businesses all over the world to help promote their brand and maintain better contact with their customers and potential customers.

Earning money from a website or blog used to be chiefly about promoting your products and hoping people would buy them. But thanks to Google Adsense and the many Adsense alternatives that are now available, earning money from a website can now be done in a variety of different ways. This has really developed markedly since the year 2000.

One form of advertising which has emerged is In-Text. Sites are now able to monetize their textual content directly by displaying user initiated ads that link to highlighted keywords. These ads can be displayed alongside Google Adsense, as many forms of advertising today can be used to complement one another. Kontera ContentLink ads are a good example for an ad service that can be used side by side with Google Adsense to increase a site's revenue.

You don’t need to be able to sell anything from your site if you use Adsense and other paid forms of advertising to bring in plenty of revenue. What’s more it can all be automated, leaving you with more time to set up your next site. There was a time in the past when an informational site could not have made any significant money, but not any more.

The new millennium brought in a number of ways to earn money online that we hadn’t seen on this scale before. Thankfully they stuck, because many people are now earning a lot of money from these methods alone."